With nearly 30 years of experience in banking, Bassem brings deep expertise in commercial lending, risk management, and internal audit. Over the course of his career, he held leadership roles with some of the world’s most recognized financial institutions, including Royal Bank of Canada, Scotiabank, American Express, Citibank, and most recently, National Bank, where he was part of the internal audit team.

Passionate about making a lasting difference, Bassem is driven to help business owners unlock their full potential, scale with confidence, and create meaningful impact in their lives and communities. Known for his strong analytical thinking, ability to listen deeply, and gift for clear communication, he is a trusted advisor and strategic partner to the clients he serves.