Discounting is a mistake. Period. The Wrong Pricing Model comes in third in our Top 20 Marketing Mistakes series. We previously discussed the top two blunders: having..
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There are a lot of trade secrets when it comes to marketing. Most entrepreneurs aren’t too interested in sharing tips with the world at large. But..
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Staying on top of your social media analytics is paramount to creating a long-term winning strategy on any platform. We’ve already talked about an overall auditing strategy and daily..
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Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many don’t even know where to start..
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What, exactly, does the term “employee engagement” mean? There are a lot of schools of thought, and everyone seems to have an opinion. The simplest definition..
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Traversing the tumultuous waters of social media can seem daunting for many. Many business owners aren’t certain how to even engage on a basic level, let..
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It’s not easy being a business owner. Overwork and burnout are two especially common problems with entrepreneurs, and it’s not hard to see why. One survey..
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If you ask a franchisee what helps them set their priorities, you’ll probably get a few different answers. Franchisor expectations, customer wants, and greater profitability are..
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When you enter a new workplace for the very first time, you quickly get a sense of what life will be like for you there. As..
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Whether you like it or not, social media is here to stay. What once started with people looking to connect with old friends and meet potential..
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