Franchise FAQ

We're here to help you!

The ActionCOACH Franchise Partners we recruit must be secure and confident in their decision to join our community and the details provided here will greatly assist you with making that decision. Here you will find additional research and resources to help you make the most informed decision you can about becoming an ActionCOACH.  

Have more questions? 

Why ActionCOACH?

Listen to the reasons why our Franchise Partners chose ActionCOACH. We are a global organization with coaches in more than 80 countries.

What's the history of ActionCOACH?

With 26 years of business coaching experience, ActionCOACH has a history like no other global franchise in this market.

What is ActionCOACH's Mission and Vision?

Brad talks about the vision which lead to ActionCOACH's growth, success, and most importantly massive impact on the world.

What is the Company Culture?

Brad Sugars breaks down the 14 Points of Culture that ActionCOACH lives by everyday to our internal team and especially our clients.

How do I get Clients?

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At ActionCOACH we use a structured approach to Marketing & Sales process for attracting Clients for Coaches. The purpose of the process is to get a Prospect to attend a Six Steps To Grow Your Business Seminar. On average about 70% of those attending apply for a Business Diagnostic Session (DIAG). And 30-40% of those sessions result in a paid new Coaching Client. This proven system for generating new Coaching Clients is the heart of our marketing process. If you'd like to watch this Seminar, see our Founder Brad Sugars present it on video by clicking here. We generate leads for these seminars by using a structured marketing approach: our 13 Step Marketing System. The 13 Steps Process has been tested & measured worldwide and proven to be one of the most effective ways of attracting Clients.

How do I guarantee results?

We guarantee to get results, and that Clients will be able to “Find our Fee” in their business within 17-weeks of ActionCOACH coaching their company, or their coaching is FREE. Our coaching programs and strategies have been tested and proven all over the world, so when Clients hire an ActionCOACH, they WILL get results.

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Why wouldn't I do this on my own?

Teamwork, makes the dream work! ActionCOACH has a world class culture and extensive systems to ensure that our Business Coaches can get results with any business that qualifies to become a Client. Note, not all business owners are ready to grow their business. Not all are ready to put the time and money in. But for those that are ready, one of the reasons we’re the largest business coaching franchise in the world is that we get results. The fastest way to see the depth and breadth of these systems is with what we call an ActionCOACH Toolbox Tour. It’s free, and takes about 90 minutes. If you progress to the next Stage, we’ll send you details on how to book your Tour.

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Why the "Firm" Franchise Model?

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At ActionCOACH Canada we have decided that the best way to build a coaching business is NOT by buying yourself a job. We believe it’s better for you if you build a coaching practice that ultimately works with or without you. We call that a FIRM. Think of a Law Firm, or an Accounting Firm. The powerful, successful firms have multiple practitioners. They have a team. They scale, build margin, have more life for the owners, and more profits for all. That’s our model in each of the main Urban Markets, and it includes exclusive territories. Because we want you to be able to build equity in the process. So, if you decide to sell one day, you can exit for multiples of what you’re earning.

How do I hire coaches?

One of the biggest keys to a Firm Franchise getting great results is hiring what we call Employed Business Coaches (or EBCs). Our proven system has worked to hire hundreds of these EBCs. We have extensive training on how to find these candidates and screen them to ensure they're a good fit. As a Firm Franchise Owner in Canada, you get to employ as many EBCs as you wish. We don't set a limit. This creates an incentive to scale this crucial part of your business.

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