The Sales Masterclass by Avid ActionCOACH is an intensive, results-driven 12-week program that bridges the gap between learning and doing, giving you the tools and confidence to excel in every aspect of sales.
Live Weekly Learning Sessions
The masterclass features 12 live sessions held weekly. Each session focuses on crucial business topics, including financial management, marketing strategies, and leadership development.
Guidance from Industry Experts
You will gain access to weekly video lessons from Brad Sugars, the founder of ActionCOACH and world’s #1 business coach, with personalized guidance from your local ActionCOACH.
Collaborative Learning Environment
Join a community of like-minded business owners, with the opportunity to exchange ideas and collaborate on solutions, fostering a supportive network that extends beyond the masterclass.
The Sales Masterclass is designed for business owners and sales professionals who want to enhance their sales skills and drive real results in their organizations. Over the course of 12 weeks, you’ll gain practical insights and tools to help you close sales more effectively.
Each week, you’ll complete focused activities designed to optimize your sales process, helping you achieve better results in less time. These step-by-step improvements help you achieve significant, sustainable growth in your career or business.
Sales is learned best by doing, and our hands-on approach ensures you apply new strategies immediately. Real-world exercises, role-playing, and direct feedback help you build skills that work in today’s evolving sales landscape.
Beyond short-term gains, this masterclass sets you up for ongoing success with strategies that you can continually refine and adapt. You’ll leave with an action plan, goal-setting routines, and resources that empower you to maintain high performance and reach ambitious targets.
Session 1 defines the core aspects of a sales professional’s mindset and the principles that differentiate salesmanship from transactional selling.
Explore the beliefs and internal narratives that influence sales outcomes. We’ll work on transforming limiting beliefs to foster a powerful, results-oriented mindset.
This session dives into effective communication techniques, building rapport, and engaging prospects with confidence and empathy.
Identify and target the right leads. We’ll explore prospecting methods, qualifying criteria, and how to strategically focus on prospects with the highest potential.
Dig deeper into the lead qualification process. Discover techniques to assess prospect needs, budget, authority, and timelines to improve conversion rates.
This session covers the tactical skills needed to connect, persuade, and guide clients through the buying process effectively.
Navigate objections and negotiations with ease. Learn strategies to address customer concerns, negotiate value, and enhance your ability to close deals.
Gain a clear perspective on the competitive landscape. We’ll focus on evaluating competitors, identifying differentiators, and positioning your value effectively.
Optimize your sales process with data and tools. This session covers CRM management, tracking leads, and leveraging technology to improve efficiency.
Build customer loyalty with exceptional service. Learn how post-sale support contributes to customer retention, referrals, and long-term relationships.
The art of closing deals requires confidence and timing. In this session, we’ll cover closing strategies, signals to watch for, and ways to seal the deal smoothly.
End with actionable steps. Together, we’ll create personalized scripts, refine your sales action plan, and set you up to deliver consistent results in your sales journey.
At Avid ActionCOACH, results are how we measure success. That’s why we are clear with what we expect from you, and what you can expect from us, during our 12-week masterclass.
We expect you to find an additional four to five hours each week to focus on your business. These hours are essential for growth and improvement. Your goals are achievable, and we will help you reach them.
Your commitment to the program is essential. You’re not just a passive participant; you’re an active creator of your own success story. To maximize your progress, come prepared and ready to participate. The more engaged you are, the sooner you’ll see results.
Be prepared for some changes. You’ll be shifting your habits, delegate your tasks, and reallocate your time to work on your business, not just in it. It’s a gradual process, and you’ll have 12 weeks to get it right and make it fit.
The Sales Masterclass features a curriculum developed by Brad Sugars, the #1 business coach in the world and founder of ActionCOACH, a program that has transformed thousands of businesses globally.
We are dedicated to your success and committed to delivering measurable results. Our program emphasizes action over passive learning. You can expect to witness tangible growth in your business as you track your progress.
We’re dedicated to your success. Benefit from personalized guidance from a world-class coach, along with collaborative support from a community of like-minded peers, to provide you with insights, accountability, and encouragement as you work toward your goals.
Avid ActionCOACH Business Growth Community is Canada’s leading business coaching firm, dedicated to helping entrepreneurs across all industries achieve sustainable, profitable growth.
We are known for business and executive coaching, strategic planning, world-class business education, and connecting business owners to a powerful network of like-minded professionals.