14 Points of Culture

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14 Points of Culture

ActionCOACH's 14-points of culture is the heart of the company. It defines the core values of the Global ActionCOACH brand and community.

  • 1


    I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.

  • 2


    I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.

  • 3


    I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potentially broken agreements at the first opportunity and I clear up all broken agreements immediately.

  • 4


    Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation.

  • 5


    I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologize for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.

  • 6


    I focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.

  • 7


    I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and useable knowledge rather than just theory.

  • 8


    I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m doing is not working. I ask for help when I need it and I am compassionate to others who ask me.

  • 9


    I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.

  • 10


    I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.

  • 11


    I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.

  • 12


    I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.

  • 13


    I am a truly grateful person. I say thank you and show appreciation often and in many ways so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right.

  • 14


    I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self-worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.

The ActionCOACH Story

ActionCOACH delivers its proven business development systems to tens of thousands of business owners every week, owners who turn to business coaching to get the freedom and lifestyle they sought when they first went into business for themselves. By showing Business owners how to get more time, better teams in their companies, and more money on their bottom-line, ActionCOACH has grown to be the number one business coaching firm in the world, with hundreds of proven systems and strategies that are guaranteed to get results.

Since its inception, ActionCOACH has helped more clients, won more awards, gained more recognition and produced more profits than any other coaching company of its kind in the world. Our simple and systemized approach to business owners around the world with more time, better teams within their companies, and most importantly – more money.

  • Coach

    An ActionCOACH can help you see the forest for the trees and help focus on the game and your long-term strategies.

  • Strategies

    An ActionCOACH will support you in running more 'laps' while making each round you complete easier and more efficient.

  • Honest

    An ActionCOACH will listen... and also tell you like it is with small pointers based on years of experience

  • Your Best Friend

    An ActionCOACH will be your marketing manager, your sales director, your training coordinator, your partner, your confidant, your business mentor, your best friend

  • Goals

    An ActionCOACH will help you develop long-term plans that will allow your business to function more efficiently and make more profit

  • Efficiency

    An ActionCOACH will help you make your dream come true and help you create the business that gives you the time, team and money that you desire.

Our Expert Team

ActionCOACH Canada Has Offices Across The Country. Meet Some Of The Coaches

Catherine DavoActionCOACH in Quebec, Canada

Two of my dreams have always been to use my personal and professional experiences to help…

Olivier CaréActionCOACH in Quebec, Canada

I’ve always looked for a way of having an impact on my community and giving sense…

Luc BeriaultActionCOACH in Alberta, Canada

The culture is like no other worldwide, the systems are profit-driven for owner/managers, proven over and…

Greg StonehockerActionCOACH in Alberta, Canada

The choice to join ActionCOACH was easy. It’s a world class entrepreneurial company of amazing people…

Tony RoyActionCOACH in Ontario, Canada

As an ActionCOACH I have the opportunity to make a positive impact on the lives of…

Terry LussierActionCOACH in Ontario, Canada

With many successful businesses behind me and almost 10 years in Management Consulting, I thought about…

Kevin SimpsonActionCOACH in Alberta, Canada

Becoming an ActionCoach is not about buying yourself a job, or moving to the next step…

Juan FolchActionCOACH in Ontario, Canada

Having joined ActionCOACH in 2003, I found my calling; it has been an incredible very satisfying…